Stop scrambling to convince customers to buy from you and make them your BFF instead.
Ready to create a brand that customers WANT to know and love? It starts with a strategy.
Any of these sound like familiar sticking points?
“I just wish I could find a way to allow others to feel my PASSION and connect with it”
“If only someone could just come along and tell us exactly what we need to sound like, feel like, look like to connect with in the right way, with the right people!”
“I think I know what my brand stands for, but I don’t know how to tell anyone else”
But most of all you JUST want something solid you can use and refer back to that makes it easy to connect with your audience.
Something that makes marketing easy
That keeps everything consistent (the #1 BFF customer builder btw)
That helps you communicate your products/services in a way that sells them (because that’s the end goal right?)
That gives you confidence in your brand - and biz
All in a BS free, cut the fluff, way (because you’re already wearing every biz hat there is and don’t have time for waffle).
AND actually results in a document you can (and should) use daily to make biz life easier.
That thing you’re searching for? It’s a Brand Strategy.
And it’s exactly what you’ll have by the end of this course.
What the heck is a brand strategy?
It’s a holy-grail kinda doc you can lean on to CONSISTENTLY demonstrate and communicate who you are as a biz.It’s these ‘things’ your potential customers connect with, making them want to buy from you instead of someone else.
It’s a summary of who you are, what and why you do what you’re doing, and is the reason your ideal customer connects with you. It’s THAT right there, that makes them choose you.
Yep, it’s that ‘something solid’ I mentioned above.
I know it can be hard to work out all that on your own, especially when your mind’s full of all the other things you’re doing. That’s where I come in.
My expertise + your brain = a kickass brand strategy that will make your brand some friends.
Over the last 8 years working in advertising and branding, my approach to brand strategy has been tweaked and refined through clients big and small - from a big name bank to one-woman start-ups - resulting in the course you’re looking at right. this. second.
Brand Strategy 101 is the exact process I go through with my Brand Strategy clients (the ones who pay me $5k+ for this!), turning the steps into actions you can take yourself to create your own brand strategy.
In fact it’s the exact process I went through when I was a Director at Brand Babes Studio, creating such a strong brand that we didn’t advertise even ONCE in our three plus years...
Our entire marketing ‘plan’ was to build a strong brand that connected with the kinds of people we wanted to work with. This non plan ‘plan’ resulted in being booked up to 6 months in advance with our ideal clients. All because they knew who our brand was and what we stood for, and therefore knew we were the kind of people they wanted to work with.
Sounds waaaay easier (and much more fun) than trying to convince someone to buy from you, right?
That’s what a strong brand does. It helps you own who you are as a biz and connect with the right customers - the ones who you want to buy from you. And your Brand Strategy is the ‘how to’ that helps you do that.
The Brand Workshop 101 course includes:
A step-by-step workbook with a section for each module. This will form your exact brand strategy to go forth, attract customers, and make money with.
5 video modules, including:
What a brand is and why it matters to your business
Your brand purpose (and how to work it out)Your brand point of difference (why you over anyone else)
Your brand values (because values lead everrrrything)
Your brand personality (and how this translates into design and copywriting)
And how to use your brand strategy going forward (let’s put this baby into action!)
Still have questions? I have answers
Why do I need a brand strategy? Isn’t a logo enough?
I’m so glad you asked! A logo is NOT a brand. In fact, in the ideal world the design of your logo would’ve been led by your brand strategy. Why? Because your brand strategy is the FOUNDATION for everything you do as a biz. It’s what keeps every single element of your brand (website, design, marketing, social posts, ads….) consistent and clearly ‘you.’ It even leads your actions as a business - from the way you speak to customers to the kinds of collaborations you do.
In a nutshell, your brand strategy is a summary of who you are, what and why you do what you’re doing, and is the reason your ideal customer connects with you. It’s THAT right there, that makes them choose you over anyone else.
I hate courses that have an overload of info that doesn’t need to be there. Do you promise this isn’t one of those?
I pinky swear! As a biz owning, double dog and double human mum, I know how many hats you’re wearing (too many). In this course and its matching workbook you’ll find zero BS because, like you, I have no time for that. Instead you’ll find everything you need to create your own kickass brand strategy and start using it - no more, no less. All with a healthy dose of humour because life is more fun that way.
Shouldn’t I just get you to do my brand strategy instead?
I’d love that! If you’re looking for a one-on-one, more in depth experience where my brain is put to work on your brand, let’s do it. I’m booked 2 months in advance and a brand strategy starts at NZD $3490. Too steep, for now? Then this, right here, is your next best move.
What if I don’t have time?
I know, you are one busy bee. That’s why this course is self-paced. In saying that it’s always best when you can get on a roll so I strongly encourage you to mark out an hour in your calendar, once a week, so in 5 weeks time you’ll have a brand strategy ready to rumble.
Don’t see your question? Email me and I’ll help answer any queries you have.