When it comes to advertising the truth is one of the most powerful tools in your pocket. You can't argue with it, which is a pretty great leg to stand on as a brand.

Like how this post…

#1. Curious but not clickbait.

When it comes to your subject line you want people to open it, right? It's one of the two things (wait 'til #3 for the second) that stands between you and a great email open rate.

#1. It's not about yelling louder. It's about talking to the right people.

Don't just throw more content out there, or make more ads, or do more things, to try to be more visible. Work out where your audience is. If you're not a newbie this still applies because…

Now using a negative bias in advertising isn't a new thing.

But if your only way to make your audience take action because they feel shit about themselves (I see you diet culture) it doesn't sound like a very value-led, or even creative-led, approach…