Starting from scratch, I worked alongside the founders to get this brand off the ground through a brand strategy, bold brand voice and cheeky messaging.

Despite not being allowed to advertise in any paid media (due to the nature of the product) the brand still launched strong. In the first 6 months, the sales surpassed the 12-month sales goal, with an audience of instagram followers growing to over 60k.

Winner of the Marketing and Communications Award and People's Choice Award in the Tauranga Chamber of Commerce Business Awards 2021

BRAND STRATEGY. COPYWRITING. CREATIVE. INSTAGRAM CAPTIONS. EMAIL SEQUENCE.