The first of its kind, Mitchell’s needed to tackle any preconceptions about their new bone broth protein powder head-on.

Through benefit-led, educational copy that spoke to the tangible benefits and the taste (the biggest mental barrier for trialling), the protein powder became the newest ‘must-try’ used by Olympians and families alike.

COPYWRITING ACROSS: PACKAGING. WEBSITE PRODUCT DESCRIPTIONS. INFLUENCER PR PACK CARDS. ADVERTS.